Solutions for Direct Marketers

Putting Decisions into Action

With PREDIGY, you'll discover actionable customer insights including trigger events from a wide range of data sources and then be able to put your decisions into action with a strategy designed for any channel-on-line, store, branch, or contact center.

PREDIGY Delivers Important Benefits

• Cost-effectively acquire new customers and make existing customers more profitable through better segmentation and superior customer analysis
• Improve segmentation with the use of detailed transaction data
• Identify trigger events with the combination of behavioral trends, customer contact information and transaction activity
• Coordinate on-line and off-line marketing activities for an optimal marketing spend per campaign and customer
• Customize interactions based on a customer's value to the organization
• Improve customer satisfaction, loyalty and sales

• Supports analysis for insight and segmentation using all types of data, including customer insights contained in text-call center notes, web logs, surveys and emails, as well as detailed purchase or service transaction data
• Allows you to identify and engage a wide array of customer types using advanced text mining techniques
• Allows you to create behavioral scores in support of key marketing activities-prospect acquisition (response), expected revenue analysis, customer attrition programs, upsell or cross-sell offers
• Provides strategy simulation to develop and deploy segmentation strategies and run cost vs. benefit scenarios
• Contains an operational engine for high performance scoring, in batch, or in-line operations
• Works with every marketing and CRM system-purchased or proprietary
• Keeps strategies and data within your firewall
• Enables faster decision implementation

• Faster ROI
• Robust customer segmentation
• More profitable campaign and offer response and transaction history
• Unlimited ability to run "what-if" scenarios
• Increased brand loyalty through more relevant customer communications
• Easy implementation with minimal demands on IT resources

Getting Started is Easier Than You Think

With Intelligent Results you can implement a solution that takes advantage of the power of our PREDIGY™ platform to gain actionable insight and more profitable customer engagements in just 5 easy steps. The process requires minimal involvement from your IT or analytics resources. It's hard to imagine that the very things that have not been possible, or affordable—or if possible too time consuming to deliver any real value—are now well within your reach.