Solutions for Brand Managers

Understand Customer Preferences to Drive Revenue

Advanced text mining and clustering techniques are used to create meaningful clusters of customer content that are reported through a browser-based report viewer.

• Understand customer behavior in every channel-on-line, store, branch, or contact center
• Know which unfulfilled needs represent the best future sales opportunities
• Control your brand experience and build loyalty
• Leverage insights from customers to better segment your market and to plan and implement profitable strategies
• Match customer value metrics with customer feedback to assess the priority of each topic or issue
• Understand which product and service issues are driving increased calls-based upon customer segment-to cost-effectively fix the problem

• Supports analysis for insight and segmentation using all types of data, including customer insights contained in text-call center notes, web logs, surveys and emails, as well as detailed purchase or service transaction data
• Allows you to identify and engage a wide array of customer types using advanced text mining techniques
• Allows you to create behavioral scores in support of key marketing activities-prospect acquisition (response), expected revenue analysis, customer attrition programs, upsell or cross-sell offers
• Provides strategy simulation to develop and deploy segmentation strategies and run cost vs. benefit scenarios
• Contains an operational engine for high performance scoring, in batch, or in-line operations
• Works with every marketing and CRM system-purchased or proprietary
• Keeps strategies and data within your firewall
• Enables faster decision implementation

• Faster ROI
• Actionable customer insights
• Robust customer segmentation
• Ability to leverage all customer interactions and transaction history
• Unlimited ability to run "what-if" scenarios
• Increased brand loyalty through more relevant customer communications
• Easy implementation with minimal demands on IT resources
• Stronger understanding of customer loyalty and lifetime value
• More profitable campaign and offer response

Getting Started is Easier Than You Think

With Intelligent Results you can implement a solution that takes advantage of the power of our PREDIGY™ platform to gain actionable insight and more profitable customer engagements in just 5 easy steps. The process requires minimal involvement from your IT or analytics resources. It's hard to imagine that the very things that have not been possible, or affordable—or if possible too time consuming to deliver any real value—are now well within your reach.