"State-of-the-art analytics has moved from the periphery of a card processing system’s focus directly to the center. The quality of a processor’s analytics is in direct proportion to its ability to provide value for its clients."
— Ted Iacobuzio
Managing Director
Payments, TowerGroup
Customer Analytics and Decision Management Software
Do Your Card Usage Rates Need a LIFTSM?
Would you like to increase interchange revenue and card usage at the lowest possible cost? Know who is likely to close their account if you don’t act right away—and know what to do to prevent it? Would you like to know which incentives to offer to drive incremental revenue and be sure you’re not spending for status quo?
If yes, then you need LIFTSM from First Data—a hosted analytics solution that combines the power of data, predictive analytics and action to dramatically improve card usage rates. Your ability to move your credit or debit card to the top of your customers’ wallets involves offering them the right combination of rewards, rates and service. Usage Manager enables you to identify accounts where usage is most likely to decline, potentially leading to inactivity or attrition. It lets you take action to provide the right incentives—such as increased reward points and pricing designed for each cardholder. Save expense by not offering incentives to those who would have increased usage on their own.
LIFT Completes The Full Decision Lifecycle:
- The First Data system, powered by Intelligent Results, analyzes your business drivers and costs to provide an action score.
- The action score drives the actions you take, leveraging First Data’s pricing, loyalty and decisioning platforms (including ALP, MLP, TLP, ALA, Rewards, and DecisionQuest), as well as our customer communication tools, such as letters, automated calling, statement messaging, e-mail, and other communication vehicles.
- Actions taken are recorded on First Data systems and are available through easy to use reporting, enabling you to learn from the outcomes and continually refine your strategy in real time.
Usage Manager enables you to identify accounts where usage is most likely to decline, potentially leading to inactivity or attrition. It lets you take action to provide the right incentives—such as increased reward points and pricing designed for each cardholder. Save expense by not offering incentives to those who would have increased usage on their own.
First Data’s LIFT family of solutions provides a significant return on actions. Our powerful, predictive analytics engine not only provides a score, but also drives the specific action to be taken – based upon your business strategy.
Usage Manager, as well as all of the LIFT analytic solutions, is offered in a fully hosted environment—so there’s no need to burden IT, hire costly statisticians, or change business processes to immediately experience improved card usage rates.
Intelligent Results customers are able to manage their business more dynamically with a new standard in customer analytics and decision management software. The Intelligent Results analytics platform allows companies to better understand and predict customer behavior, then quickly plan and implement targeted strategies—resulting in an improved customer experience, more effective resource allocation and increased profitability. Intelligent Results solutions are available through custom analytics engagements, as a software platform, or hosted and delivered as a service. Intelligent Results is a subsidiary of First Data Corporation.