Hosted Analytics

LIFT^SM—Analytical Solutions Produce Immediate and Lasting Business Improvements

The LIFT^SM family of analytic solutions, hosted by First Data, integrates data, analytics and action to deliver a significant lift in portfolio profitability, as well as improvements in accounts receivable management performance.

The right variables need to be considered each time you make an important business decision, whether it's to make a phone call to customers, send a letter, or offer rewards points. Each action requires a corresponding investment and returns a different ROI based on customer segment. The key to profitability is making data-driven decisions based on your business strategy which ensure the most appropriate action is taken for every customer.

LIFT^SM Completes the Full Decision Lifecycle:

• A powerful strategy engine to analyze your business drivers and costs to provide an action score.
• The score drives the actions you take, leveraging First Data's processing system and suite of customer communication tools, such as letters, automated calling, statements, messaging, or email.
• Actions taken are recorded on First Data systems and are available to view through an easy to use GUI interface—enabling you to learn from the outcomes and continuously refine your strategy in real time.
• The LIFT^SM family of analytic solutions is offered in a fully hosted environment—so there's no need to burden IT, hire costly statisticians, or change business processes to immediately experience business improvements.

The LIFT Family of Analytic Solutions Includes:

Usage Manager enables you to identify accounts where usage is most likely to decline, potentially leading to inactivity or attrition. Usage Manager lets you take action to provide the right incentives (such as increased reward points, a different pricing structure, etc.) to each cardholder, to encourage usage and save expense by not offering incentives to those who would have increased usage on their own.

Letter Manager enables you to identify those collections accounts where the cost of sending a letter is higher than the potential return, thus saving money by not sending a letter. Letter Manager lets you start generating results immediately as it provides custom strategy capabilities that make it easy to rank accounts and allocate resources.

Call Manager enables you to improve collections performance by optimizing resource allocation through more intelligent calling queues. By focusing calling effort where the return is greatest and re-allocating calling effort where the return is the least, you can improve performance and maximize month-end results. Call Manager can be integrated into all contact methods including manual, dialer, and automated messaging through 2Way-Connect^SM.

Self Cure Manager enables you to avoid allocating resources to those accounts that will pay regardless of treatment.

Settlement Manager enables you to determine the optimal settlement rate for every delinquent account. Actions include recommending no settlement, to determining personalized settlement offers. With Settlement Manager, you can significantly reduce net credit losses through pre-charge off settlements by adjusting offers to maximize response rates.

Outsource Manager enables you to determine which and how many accounts to send to collection agencies in order to reduce contingency fees while balancing internal resource constraints.

LIFT Delivers Business Improvements in Three Ways:

1. Increased profitability—by knowing which customers are most receptive to each offer
2. Reduction in costs—by better targeting your efforts and not taking action when desired results will not be achieved
3. Improvements in customer satisfaction and customer loyalty—through improved targeting and more personalized customer interaction