DTE Energy Co. Selects Intelligent Results Analytics Software to Enhance Revenue Recovery Efforts and Drive Profitability

Energy Company Will Use Sophisticated Scientific Approach to Decision Making to Help Solve A Key Business Problem

DETROIT, Mich. and BELLEVUE, Wash. – October 10, 2006 – DTE Energy, a diversified energy company, announced today that it licensed software from Intelligent Results, a pioneer in customer analytics, to help its utility subsidiaries make more cost effective decisions regarding collections and recovery efforts. DTE Energy’s subsidiaries, Detroit Edison and MichCon, will use analytics software to help them better address how to manage delinquent accounts. While the company does some analysis of customer accounts, Intelligent Results’ software will enable the company to make more knowledgeable, cost-effective decisions.

"We believe applying analytics to how we better engage with and manage our customer relationships will help drive profitability," said Jeff. Moran, director, Credit & Collection, DTE Energy. "The collections part of our business will benefit from using Intelligent Results’ software."

Intelligent Results has demonstrated a track record of success in enabling companies to create more profitable relationships with their customers. In April, Intelligent Results introduced the PREDIGY™ platform, the first integrated platform for customer analytics. The platform is designed to be embedded into operational systems, enabling analytically-driven decisions to be easily turned into actions that engage customers.

"Intelligent Results has already changed the way five of the top 10 banks in the U.S look at and work with their customers and we look forward to similar success with DTE Energy Co.," said Kelly Pennock, president and chief executive officer, Intelligent Results.

About DTE Energy

DTE Energy is a Detroit-based diversified energy company involved in the development and management of energy-related businesses and services nationwide. Its largest operating units are Detroit Edison, an electric utility serving 2.2 million customers in Southeastern Michigan, and MichCon, a natural gas utility serving 1.3 million customers in Michigan. The DTE Energy portfolio of businesses also includes non-utility energy businesses focused on power and industrial projects, fuel transportation and marketing, and unconventional gas production. In 2005, DTE Energy posted revenues of approximately $9 billion. Information about DTE Energy is available at www.dteenergy.com.

About Intelligent Results

Intelligent Results® enables companies in the financial services industry to run their businesses more dynamically with a new standard in customer analytics and decision management. The Intelligent Results PREDIGY software platform allows companies to better understand and predict customer behavior and then quickly plan and operationalize targeted strategies. This empowers companies to improve the customer experience, allocate resources more effectively and produce profitable results.

Intelligent Results’ approach, platform and applications result from 20 years of work that began in the national labs. Intelligent Results was founded by leading thinkers in predictive analytics with real-world experience at forward-thinking companies such as Amazon.com. As the company has grown, it has added executives and staff with extensive financial services experience. Since the launch of the beta version of Predigy, over two dozen new customers and partners have chosen to work with Intelligent Results. www.intelligentresults.com.

Media Contacts

Intelligent Results
Debbie DeGabrielle
Chief Marketing Officer
debbie.degabrielle@intelligentresults.com
+1.206.524.6155

Access Communications
Runi Krishnamurty
Account Director
TeamIntelligentResults@AccessPR.com
+1.917.522.3500