Intelligent Results Appoints Kelly Pennock as CEO

Current President and CTO Promoted

Bellevue, WA, January 7, 2004 -- Intelligent Results, a leading provider of business analytics solutions, announced today the appointment of Kelly Pennock as CEO. Kelly will spearhead Intelligent Results' aggressive plans for growth and expansion in the business analytics market.

"Our objective was to find and recruit a leader," said David Chen, Chairman of the Board at Intelligent Results and partner at OVP. "Kelly understands both the magnitude of the long term Intelligent Results opportunity in unstructured data, as well as our near term market development strategy of applying our core technology to deliver predictive solutions for the financial services industry."

Kelly was previously the President and CTO of Intelligent Results bringing over a decade and a half of experience in executive management and technology vision to the company. In May of 2001 he co-founded the company with a team of six who saw an opportunity to build a company around their advanced analytics and unstructured data expertise. Prior to cofounding Intelligent Results, Kelly was with Amazon.com, a world leader in electronic commerce with more than 30 million customers worldwide. As program manager, he was responsible for the rollout of two of the online retailer's largest virtual stores and led several company-wide data mining initiatives to address issues of attrition, cross-sell, and customer service. Prior to Amazon, Kelly was co-founder and Chief Science Officer at Cartia, Inc., a privately-held text analytics company that developed software and services for multiple industries. While at Cartia, Kelly and his team commercialized customer analytics technology that led to Cartia's acquisition by Amazon.com in July of 1998.

"I am excited to assume the CEO role at Intelligent Results", said Kelly Pennock. "Thanks to our customers, a talented management team and an experienced board, we have generated significant momentum leading into 2004. The key to our success going forward is our ability to continue delivering tailored solutions based on our unique, analytic technology which leverages both direct customer communications and traditional structured data."

About Intelligent Results

Intelligent Results is the leading provider of business analytic solutions trusted by the financial services industry for predictive modeling and scoring. Intelligent Results' solutions are deployed operationally by many of the largest credit card, auto, home equity and mortgage lenders and servicers in the world to predict customer behavior in applications such as collections, recovery and attrition. Led by Menlo Ventures and including existing investors, Ignition Partners and OVP Venture Partners, Intelligent Results closed an $8 million second round of funding in late June, 2003. For more information, visit www.intelligentresults.com.

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