Customer Analytics and Decision Management Software
On-Demand Webinar
Webinar Details at a Glance
Topic: Profiting from Prediction: Using Analytics to Drive Effective Marketing
Presenters:
Suresh Vittal
Senior Analyst
Forrester Research
Bio
Trevor Rubel
Chief Strategy Officer
Intelligent Results
Bio
Profiting from Prediction: Using Analytics to Drive Effective Marketing
Technology is changing consumer behavior in a fundamental way and creating a new emphasis on customer experience. As a result, it is becoming increasingly critical for marketers to use predictive analytics to inform campaign strategy.
Join Suresh Vittal from Forrester Research and Trevor Rubel from Intelligent Results for a free 60 minute webinar as they discuss key trends in data-driven marketing and identify which skills are critical for success.
You'll learn how operational analytics is the key to unlocking such mysteries as:
- Who will respond and to which offer?
- Who will respond most efficiently?
- Who will buy and what will they buy?
Register today!
Intelligent Results customers are able to manage their business more dynamically with a new standard in customer analytics and decision management software. The Intelligent Results analytics platform allows companies to better understand and predict customer behavior, then quickly plan and implement targeted strategies—resulting in an improved customer experience, more effective resource allocation and increased profitability. Intelligent Results solutions are available through custom analytics engagements, as a software platform, or hosted and delivered as a service. Intelligent Results is a subsidiary of First Data Corporation.