Customer Analytics and Decision Management Software
On-Demand Webinar
Webinar Details at a Glance
Topic: Multichannel Forensics
Presenter:
Kevin Hillstrom
President
MineThatData
Bio
Multichannel Forensics:
Understanding How Customers Interact with Advertising, Products, Brands and Channels
Catalog and Retail executives manage businesses with incredible levels of complexity. The advent of websites and e-commerce created more ways for brands and customers to interact with each other. Measuring and understanding the ecosystem customers and brands interact in can be a challenge. Traditional metrics like "multichannel customers spend 'X' times more than single channel customers" do not provide executives with the knowledge needed to determine the best corporate strategy, based on current and past trends.
In this free 60-minute webinar, Kevin Hillstrom will share techniques developed over nearly two decades of experience at leading multichannel retailers including Nordstrom, Lands' End and Eddie Bauer. These techniques allow every executive to understand the role advertising, products, brands and channels play within our complex multichannel ecosystems. Kevin will explain how Multichannel Forensics can be used to understand the future trajectory of any product, brand or channel combination.
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Intelligent Results customers are able to manage their business more dynamically with a new standard in customer analytics and decision management software. The Intelligent Results analytics platform allows companies to better understand and predict customer behavior, then quickly plan and implement targeted strategies—resulting in an improved customer experience, more effective resource allocation and increased profitability. Intelligent Results solutions are available through custom analytics engagements, as a software platform, or hosted and delivered as a service. Intelligent Results is a subsidiary of First Data Corporation.