Customer Analytics and Decision Management Software
On-Demand Webinar
Webinar Details at a Glance
Topic: Customer Experience is Your Brand: Database Marketing when the Customer is in Control
Presenters:
Mollie Cameron
Director,
Client Services
Intelligent Results
Bio
David Lantrip
Founder
Director, Insight Products
Intelligent Results
Bio
Customer Experience is Your Brand: Database Marketing when the Customer is in Control
Marketers today face the challenge of internet-enabled customer opinions and experiences that can have a substantial impact on product sales and brand presence. Your customers are in a position to tell the market at large all about your brand in ways that can support or counteract your advertising and promotions. Join Mollie Cameron and David Lantrip from Intelligent Results for a 60 minute webinar as they discuss techniques to handle the situation when the customer is in control of your brand. We'll discuss listening and learning from customers to gain new knowledge to sustain and grow your brand presence and sales.
Much of this information is available to you but the challenge is to monitor and measure effectively. With new data mining and reporting techniques, you can have a 'window' on the world of your customers to measure and manage word-of-mouth customer concerns, brand sentiment and new product opportunities. This webinar will share specific case studies that illustrate how viral customer data been used in concert with traditional marketing database information to produce better segmenting and targeting.
Register today!
Intelligent Results customers are able to manage their business more dynamically with a new standard in customer analytics and decision management software. The Intelligent Results analytics platform allows companies to better understand and predict customer behavior, then quickly plan and implement targeted strategies—resulting in an improved customer experience, more effective resource allocation and increased profitability. Intelligent Results solutions are available through custom analytics engagements, as a software platform, or hosted and delivered as a service. Intelligent Results is a subsidiary of First Data Corporation.